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This event was released on December 6, 2021 in Nanshan District, Shenzhen. Leaders of various guiding units, organizers and guests from all walks of life witnessed the launch of this new event. After the press conference, the team recruitment started, and finally more than 12,000 teams participated in the online competition. Glory of the King in-game event area, Bilibili, Douyu Live, Huya Live, Kuaishou, Penguin E-sports, Tencent Video, Tencent Sports, Tencent Weishi and other live broadcast platforms conducted the online competition and finals of this event. The whole process was broadcast live, with an overall exposure of more than 170 million. Among them, the eight online competitions have accumulated more than 33 hours of live broadcast time, with an overall exposure of over 80 million; the two finals of the two competition days have accumulated more than 16 hours of live broadcast time, with a cumulative exposure of over 90 million. At the same time, Douyu's popular anchor "Sao Bai" broadcast the final battle of the event in his personal live broadcast room, cheering for the two participating teams. The peak traffic in a single live broadcast room alone exceeded 4 million.
In order to spread the regional culture of Guangdong, Hong Kong and Macao and promote cultural exchanges between different regions of the country, Cantonese commentary was specially added to the finals. During the live broadcast, the Mandarin and Cantonese bilingual studios interacted on the same screen for many times, showing the charm of collision of different languages.In the "National + Professional" exhibition competition, individual players from the whole country successfully won the favor of professional teams with their excellent performance, which also realized the original intention of the organizer, China Television Sports, to hold this competition - to discover new e-sports stars and achieve professional ideals.
The championship trophy of this event is designed by CTS sports designers. The color matching of gold and crystal black means brilliance and dreams; the cable-stayed tower of the Hong Kong-Zhuhai-Macao Bridge supports the king's crystal, which symbolizes that it belongs to the Guangdong-Hong Kong-Macao Greater Bay Area. It is the top e-sports event in the district; a giant dragon circles up from the bottom along the scroll, which means that the players will go forward and climb the peak bravely.Hong Kong Liaison Office and Macau Liaison Office, as the guiding units of this event, provided important help for the promotion of the event in Hong Kong and Macau, as well as the recruitment of players in Hong Kong and Macau, and expanded the influence of the event in Hong Kong and Macau; another guidance The Executive Committee of the Hengqin Guangdong-Macao Deep Cooperation Zone and the support unit Hengqin Guangdong-Macao Deep Cooperation Zone Civil Affairs Bureau provided various help and strong support in all aspects of the finals held in Hengqin.
Although the finals failed to land in Hengqin due to the limitation of the epidemic, under this special situation, the Hengqin Guangdong-Macao Deep Cooperation Zone fully developed and innovated, and took advantage of the digital, electronic and networked advantages of e-sports and successfully held it online. In the finals, both epidemic prevention and control and cultural production were achieved. During the online live broadcast of the finals, through the high-frequency broadcast of Hengqin promotional videos, a large number of Hengqin elements, and the host's oral promotion, the majority of e-sports fans fully felt Hengqin Cantonese The beautiful scenery and unique charm of the deep cooperation zone in Australia.The successful online hosting of the highest-level e-sports competition in the Guangdong-Hong Kong-Macao Greater Bay Area is not only a warm-up for the upcoming Winter Olympics, but also a high-level preview of the 2022 Hangzhou Asian Games e-sports event, and it is also a youth feast , is a successful attempt by Hengqin to talk to the youth of Guangdong, Hong Kong and Macao, and has established a model benchmark for the "national + professional" e-sports event. In the future, Hengqin also hopes to continue to optimize this new competition model of "national + professional", to give more powerful national players a lot of opportunities to show themselves, and to build the Guangdong-Hong Kong-Macao Greater Bay Area e-sports city exchange competition. A bridge to a broader professional arena.
The competition will also be held in Hengqin for a long time in three to five years. With the stable and long-term holding of the competition, the concept of integration of Qin and Macao will continue to be exported to enhance the popularity of Hengqin, shape a new industrial image of Hengqin, and tie Hengqin to Guangdong, Hong Kong and Macao. The link between the youth, but also to further consolidate the benchmarking status of the event brand.One of the co-organizers, Tencent Interactive Entertainment Tianmei E-Sports Center, provided the greatest resource support for the holding of this event. It ensured the event announcement and distribution through multiple platforms and multiple channels, improved the event specifications, and ensured the high-quality hosting of the event; supporting units One of the official event service platforms of King Glory, the King Life APP, provides full-process service support for the smooth progress of online competitions.